Includes bibliographical references and indexes.
|Statement||Terence A. Shimp.|
|LC Classifications||HF5415.123 .S54 1990|
|The Physical Object|
|Pagination||xxi, 673 p.,  p. of plates :|
|Number of Pages||673|
|LC Control Number||89007758|
ISBN: OCLC Number: Description: xxii, pages: illustrations (some color) ; 24 cm. Contents: pt. 1. Introduction Overview of Promotion Management and Integrated Marketing Communications The Communications Process and the Meaning of Meaning --pt. oral Foundations of Marketing Communications Behavioral Foundations of Marketing . Marketing Communications is a basic textbook from which the reader could learn the fundamentals of communication as it is applied to marketing. Throughout the textbook, the most important concepts and principles that underpin the strategy of effective marketing communications are identified and explained as succinctly as possible/5(46). This long-awaited revision of the definitive advertising and promotion management text is primarily aimed at students at the MBA level who are taking courses in advertising management or marketing communications, rather than undergraduates taking descriptive courses in advertising/5(6). Promotion Management and Marketing Communications [Shimp, Terence A] on *FREE* shipping on qualifying offers. Promotion Management and Marketing CommunicationsCited by:
Additional Physical Format: Online version: Shimp, Terence A. Promotion management and marketing communications. Chicago: Dryden Press, © (OCoLC) Marketing Communications blends inspired examples with wide-ranging theories and applications to provide a complete introduction to this popular subject. Drawing on years of experience in both industry and academia, John Egan provides a fresh approach backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including 'Communications Theory 5/5(2). Marketing Communications Chris Fill is Principal Lecturer in Marketing and Strategic Management at the University of Portsmouth. He is also the Senior Examiner for the Marketing Communications module offered by the Chartered Institute of Marketing on the Professional Diploma Programme, in addition to being a Fellow of the Size: KB. book begins its detailed consideration of the advertising and promotion business in Chapter 3, which explains the management context for mar- keting communication by describing its influential role in File Size: 1MB.
Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of integrating all marketing communications and helps students understand how communications are produced and transmitted. Open Library is an open, editable library catalog, building towards a web page for every book ever published. Promotion management and marketing communications by Terence A. Shimp, , Dryden Press edition, in English - 3rd by: Marketing Management by Guru Jambheshwar University. This book covers the following topics: Marketing: Nature, Scope and Corporate Orientation Towards Market Place, The Marketing Environment and Environment Scanning, Understanding Consumer and Industrial Markets, Marketing Research and Marketing Information System, Market Segmentation, Targeting and Positioning, Product Decisions: . Promotion Management and Marketing Communications by Terence A Shimp starting at $ Promotion Management and Marketing Communications has 4 available editions to buy at Half Price Books Marketplace.