Promotion management and marketing communications
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Promotion management and marketing communications

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Published by Dryden Press in Chicago .
Written in English

Subjects:

  • Communication in marketing.,
  • Sales promotion.,
  • Advertising.,
  • Direct marketing.

Book details:

Edition Notes

Includes bibliographical references and indexes.

StatementTerence A. Shimp.
Classifications
LC ClassificationsHF5415.123 .S54 1990
The Physical Object
Paginationxxi, 673 p., [8] p. of plates :
Number of Pages673
ID Numbers
Open LibraryOL2189463M
ISBN 100030266432
LC Control Number89007758

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